This project reimagines Pret A Manger,
a grab-and-go food and coffee brand.
The rethinking of the brand is driven by a need to better connect with its target audience - young professionals, commuters and students navigating fast-paced city life.
a grab-and-go food and coffee brand.
The rethinking of the brand is driven by a need to better connect with its target audience - young professionals, commuters and students navigating fast-paced city life.
It explores how Pret could evolve for today’s fast-paced urban lifestyle — reshaped to reflect contemporary habits and expectations, while staying true to its core values of freshness and quality.
Concept project developed at Shillington Education. Not affiliated with or endorsed by the original brand.
AI was used as a tool to support selected visuals in this project.