This project reimagines Pret A Manger,
a grab-and-go food and coffee brand.
The rethinking of the brand is driven by a need to better connect with its target audience - young professionals, commuters and students navigating fast-paced city life.
a grab-and-go food and coffee brand.
The rethinking of the brand is driven by a need to better connect with its target audience - young professionals, commuters and students navigating fast-paced city life.
It explores how Pret could be redesigned today to better fit an urban lifestyle while staying true to its core values - freshness and quality
Concept project developed at Shillington Education. Not affiliated with or endorsed by the original brand.
AI was used as a tool to support selected visuals in this project.